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Magpies Staff
About
Rose and Warren Schwartz, the owners of Magpies

OUR STORY

MEET THE OWNERS

Magpies Softserve is a scratch recipe soft serve dessert shop. We make our soft serve mix and all toppings in house. We wanted to expand the flavors of typical soft serve ice cream from the traditional vanilla and chocolate by creating flavors of soft serve that bring us back to our childhood, flavors that inspired us to become chefs.

We love ice cream. Opening a dessert shop has always been a dream of ours. This idea came to us while we were on a family vacation in Palm Desert, when for nostalgia sake, we decided to go into a Dairy Queen. As we were licking our cone, we came up with the idea at the same time. “Let’s do a chef-y Dairy Queen” and the idea was born. We would have all-scratch soft serve recipes with life inspired flavors and we would make all toppings in-house. We would create flavors that we grew up with and represent us. 

Rose is Korean American, born and raised in South Florida, and Warren is a true Valley Californian. Between the two of us, we came up with flavors that can really tell a story. From a Horchata (non dairy), to a Cortadito, a sweetened Cuban espresso to Yuzu Honey, a traditional Korean tea that is unique to the American palate. We had a lot of fun creating flavors that are authentic to us.

Original Fried Softserve Pie

PRESS

WHAT OUR CRITICS SAY

Bon Appetit

"Our favorite spots across the country are taking the soft-serve you know and love and turning the volume up to 11."

Los Angeles Times

"Why you'll probably want to head to Silver Lake for soft serve, even in the rain... The corn almond is also a shining example of the couple's scientific approach to creating flavors."

Vogue

"The 5 Ultimate American Soft-Serve Spots to Hit Up This Summer"

Eater

"...Instead of relying on powders and mixes, Schwartz and his team will be crafting true soft serve from scratch, and making the ingredients in house as well."

Los Angeles Magazine

"This fancy Silver Lake soft serve is the dessert of the summer... Magpies is planting the seeds of a machine-dispensed dessert revolution."

Food Network

"Chefs Warren and Rose Schwartz make everything from scratch, including the ice cream base."

LOCATIONS

Silver Lake

Tel: 323-407-6076

hello@magpiessoftserve.com

 

2660 Griffith Park Blvd

Los Angeles, CA 90039

Open 7 Days

Sunday - Thursday 12pm-10pm

Friday & Saturday 12pm-11pm

Highland Park

Tel: 323-474-6737

hello@magpiessoftserve.com

5049 York Blvd.
Los Angeles, CA 90042

Open 7 Days

Sunday - Thursday 12pm-10pm

Friday & Saturday 12pm-11pm

Tarzana

Tel: 818-578-6732

hello@magpiessoftserve.com

18971 Ventura Blvd.

Tarzana, CA 91356

Open 7 Days - 12pm to 10pm

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