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Magpies Softserve:
scratch made Softserve
and Softserve Pies in Los Angeles
Made to lift a smile, spread a little happiness, and bring people together.
Magpies Softserve is a chef owned dessert shop in Los Angeles, built around Softserve and Softserve Pies made in our own kitchen from real ingredients, not from a mix. Everything we do starts in the kitchen: cooking, our own ideas, and the neighborhoods we are part of. We make flavors you grew up with and flavors you have never had.
Whether you are celebrating something big, grabbing a pie for the table, or just here for a cone on a Tuesday, Magpies is a place to run into neighbors, eat something delicious, and take a minute.
Choose Your Toppings
White ChocolateWaffle Cones
GrahamStreusel
Maple CoconutChips
ButterscotchRice Krispies
ToastedAlmonds
ChocolateCoveredHoneycomb
ChocolateCookieCrumble
RainbowSprinkles
BrownieBites
CandiedPecans
BrownSugar
Oats
HazelnutWafers
MagpiesOrigin Story
Magpies Softserve began with a simple idea: Softserve made by chefs. Founded by Rose and Warren Schwartz, both classically trained chefs with years in Los Angeles kitchens, Magpies grew out of a love for desserts and a desire to make people happy through Softserve.
We started with a question: What if Softserve could be more than a base for sprinkles? What if it were prepared the way we do things in our own kitchen, from real ingredients, with flavors inspired by classic desserts?
So in 2016 we opened our first shop in Silver Lake. The rules haven’t changed since: no shortcuts, no premade mixes, a chef’s attention to flavor and texture, and the kind of welcome you’d get in our home.
We didn’t expect it to take off the way it did. Kids, grandparents, neighbors, skeptics turned believers. They came not just for dessert but for a moment of joy.
What began as one shop has grown into a small family of shops across Los Angeles, each one part of its own neighborhood. We’re still experimenting, still curious, and still making all of it ourselves. Every dessert still starts with the same idea: Softserve made by chefs, using real ingredients.
More about MagpiesWe started with a question: What if Softserve could be more than a base for sprinkles? What if it were prepared the way we do things in our own kitchen, from real ingredients, with flavors inspired by classic desserts?
So in 2016 we opened our first shop in Silver Lake. The rules haven’t changed since: no shortcuts, no premade mixes, a chef’s attention to flavor and texture, and the kind of welcome you’d get in our home.
We didn’t expect it to take off the way it did. Kids, grandparents, neighbors, skeptics turned believers. They came not just for dessert but for a moment of joy.
What began as one shop has grown into a small family of shops across Los Angeles, each one part of its own neighborhood. We’re still experimenting, still curious, and still making all of it ourselves. Every dessert still starts with the same idea: Softserve made by chefs, using real ingredients.
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"Dessert should be joyful. Softserve should be memorable. And good food, when made with love, brings people together."
– Warren Schwartz
What our critics are saying.
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